Resume

Current Work Experience

• Plans and executes all email campaigns
  • Writes campaign content, and designs email layout, as well as landing page content and layouts
  • Analyzes campaign success through tracking and Google Analytics, and makes adjustments to future campaigns accordingly
  • Utilizes IContact and Constant Contact to schedule and launch releases.
• Works Directly with the Vice President of Marketing and Business Development to plan and execute marketing strategy.
• Maintains Website
  • Managing the migration of our site to a Content Management System.
  • Optimizes website for organic search
  • Manages website’s analytics
• Develops and Manages the Internal Internet Portal
  • Handles all permission based content and develops user groups accordingly
  • Utilizes a Content Management System to manage all portal content
  • Moderates the internal forum.
  • Updates the portal with the most current product documentation.
• Writes and Develops Print and Online Product Brochures using tools such as Adobe InDesign, Adobe Acrobat, Adobe FireWorks, and Adobe Photoshop
• Plans and Develops all Product Documentation In:
  • HTML Format
  • PDF Format
  • and XML format for in-product, context sensitive help using Adobe FrameMaker in structured and unstructured views.
• Develops Graphics and Flash content using Adobe Illustrator, and other tools.

Relevant Software, Web, and Other Experience

• Adobe Creative Suite
• Adobe DreamWeaver
• RapidWeaver
• Microsoft Office Products
• Content Management Systems
  • Joomla!
  • Expression Engine
  • WordPress
• Adobe Structured and Unstructured FrameMaker
• SilverBack for Usability Testing
• TechSmith Products
  • Camtasia
  • SnagIt
• IContact for Email Campaigns
• Constant Contact for Email Campaigns
• Flash/Dynamic Web Content
• Search Engine Optimization

School Experience

Bachelors of Fine Arts in English with a Concentration in Technical Communications from the University of North Texas

Related Coursework:

• Technical Writing
• Technical Procedures and Manuals
• Principles of Rhetoric
• Advanced Technical Writing
• Linguistics
• Technical Editing
• Communicating in Business
• Organizational Behavior
• Marketing Foundations
• Advertising Management

Organizations

• Member of the Society for Technical Communications 2006-present
• Manager of the Scholarship Committee for the Society for Technical Communications 2008-present
• Participates in RefreshDallas, Dallas Adobe Users Group, and others.